Carbon Uncorked: Fight climate change with branding
15th June 2023 08:00 – 09:30
NIO House, Karl Johans Gate 33, Oslo
Join us for a delicious breakfast conversation with Dr. Fridrik Larsen. He will share insights from his latest book "Sustainable Energy Branding - Helping to Save the Planet", which will revolutionize your perspective on the power of branding in the fight against climate change 🌱
How the energy transition is impacted by branding and marketing practices
Overfocusing on engineering to the detriment of customer-communications affects the bottom line, which erodes trust.
How to fight climate change with branding
Practical tips for good branding practices
Larsen will also delve into the implications for the Norwegian market, shedding light on the broader value chain affected by the energy transition.
Speaker
Dr. Fridrik Larsen Entrepreneur, Author and Professor
Fridrik is the founder of CHARGE, CEO of LarsEN Energy Branding, CEO of brandr, Associate Professor of Marketing and Branding at the University of Iceland and a leading authority on branding within the energy space. He has also written several books, where "Energy Branding: Harnessing Consumer Power" was the best-selling book on energy brands. Fridrik is also the first and only individual to hold a PhD in Energy Branding. The insights from his latest book "Sustainable Energy Branding - Helping to Save the Planet" is the talking points for this event.
